Evaluation of statements on quality features and advertising messages

ONE8Y

08/20/2024 - 08/21/2024

Germany

n=2.498 total population surveyed

“As many products have similar quality characteristics, I find it difficult to evaluate them purely factually. That's why I often focus on the emotions and the connection I have with the brand.”; ”In view of the multitude of advertising messages, both online and offline, I almost only pay attention to advertising that appeals to me emotionally and fits in with my personal interests or lifestyle (e.g. my favorite sport).”