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Evaluation of statements on quality features and advertising messages
The survey quantifies how brand emotion and lifestyle-fit advertising cut through product parity — across agree, disagree and neutral response segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=2.498 total population surveyed
Question
Question
“As many products have similar quality characteristics, I find it difficult to evaluate them purely factually. That's why I often focus on the emotions and the connection I have with the brand.”; ”In view of the multitude of advertising messages, both online and offline, I almost only pay attention to advertising that appeals to me emotionally and fits in with my personal interests or lifestyle (e.g. my favorite sport).”