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Favorite club / favorite national team as purchase intention for subscription in country comparison
The survey compares streaming subscription intent driven by club vs. national team loyalty across Germany, Netherlands, Spain and France.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/24/2026 - 04/25/2026
Survey country
Survey country
Germany, Netherlands, Spain, France
Sample
Sample
Total n=4,860 people interested in sports (top 2 on 4-point scale), with n=1,228 Germany, n=848 Netherlands, n=1,462 Spain and n=1,322 France
Question
Question
How likely are you to subscribe to a sports streaming service if your favourite club or national team is regularly shown there?