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FIFA World Cup 2026 sponsorship portfolio value by sponsorship tier

The data breaks down how FIFA World Cup 2026 sponsorship value is distributed across four tiers — from FIFA Partners to World Cup Supporters.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
08/04/2026
Survey country
Survey country
Global
Sample
Sample
n=4 analyzed sponsorship tiers covering a total of 32 FIFA World Cup 2026 sponsorship deals
Question
Question
How is the value of the FIFA World Cup 2026 sponsorship portfolio distributed across sponsorship tiers?