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Frequency of impulse purchases in a target group comparison
The survey compares impulse-buying frequency between the total population and sports-interested consumers — from never to several times a week.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/01/2026 - 09/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,717 total population surveyed, of which n=1,274 people interested in sports (top 2 on 4-point scale)
Question
Question
How often do you buy on impulse, i.e. products you had not planned to buy beforehand?