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Level of engagement with the 2026 World Cup in a target group comparison
The survey compares FIFA World Cup 2026 viewing intensity across three US audiences — sports fans, soccer fans, and dedicated soccer fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/03/2026 - 09/04/2026
Survey country
Survey country
USA
Sample
Sample
n=1,316 people interested in sports (top 2), with n=738 people interested in soccer (top 2 on 4-point scale) and n=374 soccer fans (top 1 on 4-point scale)
Question
Question
The 2026 World Cup took place in June and July in the United States, Canada, and Mexico. How closely did you follow the tournament?