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Acceptance of price premiums for hotels supporting one’s favorite sport among sport target groups
The survey breaks down hotel price-premium acceptance among sport fans — differentiating soccer, basketball and handball target groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,200 people interested in sport (top 2 on 4-point scale), with n=826 people interested in soccer (top 2 on 4-point scale), n=602 people interested in basketball (top 2 on 4-point scale) and n=542 people interested in handball (top 2 on 4-point scale)
Question
Question
Would you pay a higher price for a hotel that actively supports your favorite sport as a partner/sponsor?