Acceptance of price premiums for hotels supporting one’s favorite sport among sport target groups

Source

ONE8Y

Survey period

02/23/2026 - 02/24/2026

Survey country

Germany

Sample

n=1,200 people interested in sport (top 2 on 4-point scale), with n=826 people interested in soccer (top 2 on 4-point scale), n=602 people interested in basketball (top 2 on 4-point scale) and n=542 people interested in handball (top 2 on 4-point scale)

Question

Would you pay a higher price for a hotel that actively supports your favorite sport as a partner/sponsor?

More Statistics

Usage of selected hotel booking channels among sport target groups view
Frequency of hotel stays per year in a generational comparison view
Consumer boycott of US products and services by category in a target group comparison view
Brand awareness of Best Western Hotels & Resorts in a target group comparison view
Brand name awareness and usage of selected hotel chains among sports-interested target groups view

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Acceptance of price premiums for hotels supporting one’s favorite sport among sport target groups

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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