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Brand name awareness and usage of selected hotel chains among sports-interested target groups
The survey contrasts brand awareness and actual usage of 16 hotel chains — Holiday Inn, Ibis, Steigenberger and more — across soccer, handball, basketball and winter sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2026 - 01/27/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,538 total population surveyed, of which n=1,148 are interested in sports (top 2 on a scale of 4), n=910 are interested in soccer, n=614 are interested in handball, n=552 are interested in basketball, and n=700 are interested in winter sports
Question
Question
Which hotel chains do you know, at least by name? (multiple answers possible; aided answers); Which of the hotel chains you know have you used before? (multiple answers possible; aided answers)