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Willingness to book hotels positioned as sport friendly among sports-interested target groups
The survey compares booking willingness for sports-friendly hotels across fan groups — soccer, handball, basketball and winter sports.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2026 - 01/27/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,148 people interested in sports (top 2 on 4-point scale), of which n=910 are interested in soccer, n=614 are interested in handball, n=552 are interested in basketball, and n=700 are interested in winter sports
Question
Question
Could you imagine booking a hotel specifically because it is positioned as “sports-friendly”?