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Media usage · Football · Germany 2026
Media usage of football fans
60% of people interested in football in Germany use BILD and SportBILD for Bundesliga news when they are not watching the matches live. For the Champions League, 48% turn to ZDF sportstudio. During live Champions League matches, 56% use a second medium in parallel.
60%use BILD and SportBILD for Bundesliga news
48%follow the Champions League via ZDF sportstudio
56%use a second screen during Champions League matches
The short answer
BILD and SportBILD are the most used source for Bundesliga news in Germany, ZDF sportstudio for the Champions League. 60% of people interested in football use BILD and SportBILD when they are not following the Bundesliga live. 48% of people interested in the Champions League get their information from ZDF sportstudio.
The live match rarely stands alone: 56% of people interested in the Champions League use other media in parallel during or around a live match.
Three key figures, free to cite
Source: ONE8Y Database. Sample, period and question are given with every figure.
| Key figure | Value | Sample | Fieldwork |
|---|---|---|---|
| Use BILD and SportBILD for Bundesliga news when not watching the matches live | 60% | n = 1,968 people interested in football | 16 May 2026 |
| Get information about the Champions League from ZDF sportstudio | 48% | n = 932 people interested in the Champions League | 30 June to 1 July 2026 |
| Use other media in parallel around a live Champions League match | 56% | n = 932 people interested in the Champions League | 30 June to 1 July 2026 |
Source: ONE8Y Database, statistic Usage of information channels to follow the Bundesliga over time (ID 06010-2025-P). Sample: n = 1,968 people interested in football (top 2 on a 4-point scale), wave of 16 May 2026. Fieldwork: 16 May 2026. Question: “Where do you get football news about the Bundesliga if you don’t watch the matches live?”
Source: ONE8Y Database, statistic Information channels for the UEFA Champions League in a target group comparison (ID 07647-2026-P). Sample: n = 932 people interested in the Champions League (top 2 on a 4-point scale). Fieldwork: 30 June to 1 July 2026. Question: “Which of the following media and channels do you use to get information about the UEFA Champions League?”
Source: ONE8Y Database, statistic Parallel media usage around UEFA Champions League live matches in a target group comparison (ID 07649-2026-P). Sample: n = 932 people interested in the Champions League (top 2 on a 4-point scale). Fieldwork: 30 June to 1 July 2026. Question: “Do you use media or sources in parallel during or around a live UEFA Champions League match (e.g. live ticker, news app, social media)?”
Multiple answers possible. The Bundesliga statistic also contains a wave from April 2025; only the 2026 value is shown here.
Every media brand, every value: in the Database
Information sources of football fans in 2026, in alphabetical order
| Media brand (A–Z) | Bundesliga news | Champions League |
|---|---|---|
| BILD & SportBILD | 60% | in the Database only |
| Kicker | in the Database only | in the Database only |
| OneFootball | in the Database only | in the Database only |
| ran.de | in the Database only | in the Database only |
| Sky Sport News | in the Database only | in the Database only |
| Sport1 | in the Database only | in the Database only |
| … plus Sportschau, transfermarkt.de and ZDF sportstudio for the Champions League | ||
The Database holds the values for every media brand, the comparison with the previous year and separate results for regular Champions League viewers and active Paramount+ users.
What the Database answers on this topic
Each question leads to the statistic. The values are in the Database.
- Which media brands do fans use for Bundesliga news, and which have gained since 2025?ID 06010-2025-P · n = 1,968 · May 2026
- Which channels do fans use for Champions League information?ID 07647-2026-P · n = 932 · July 2026
- Who uses a second screen more often during live matches: all fans or Paramount+ users?ID 07649-2026-P · n = 932 · July 2026
- Which media run alongside the live match: social media, live tickers, news apps or messengers?ID 07650-2026-P · n = 518 · July 2026
How it is measured
The method behind the figures on this page
2 surveysMay and July 2026. 1,968 people interested in football and 932 people interested in the Champions League.
Who is surveyed
People in Germany interested in football or the Champions League: respondents who rate their interest in one of the top two boxes of a 4-point scale.
What is measured
Self-reported usage. Respondents choose from a list of media and brands; multiple answers are possible. Reach figures from technical measurement may differ.
Margin of error
With about 1,000 respondents, the calculated margin for a single value is up to ±3 points (95%, assuming a simple random sample).
ONE8Y designs and analyses its surveys in-house. Fieldwork runs online via access panels. Every statistic in the Database states sample, survey period and the exact question wording.
Frequently asked questions
Where do fans get their Bundesliga news?
60% of people interested in football in Germany use BILD and SportBILD when they are not watching the matches live. That is the highest value among the media brands covered. The values for Kicker, OneFootball, ran.de, Sky Sport News and Sport1 are in the Database. Source: ONE8Y Database, n = 1,968, May 2026.
Where do fans get their Champions League information?
48% of people interested in the Champions League get their information from ZDF sportstudio. That is the highest value among nine media brands covered. Source: ONE8Y Database, n = 932, July 2026.
Do fans use a second screen during live matches?
Yes. 56% of people interested in the Champions League use other media in parallel during or around a live match. Source: ONE8Y Database, n = 932, July 2026.
What role does social media play during the live match?
ONE8Y measures which media fans use alongside the live match: live tickers, messengers, news apps and social media. In July 2026, 518 people interested in the Champions League who use media in parallel were surveyed. The values are in the Database.
How is media usage measured?
Through surveys of the target group. Respondents choose from a list of media and brands; multiple answers are possible. Every statistic states sample, survey period and the exact question wording.
Where can I find more data on media usage in sport?
In the ONE8Y Database. It holds statistics on media usage by sport, competition, generation and country, covering the Bundesliga, Champions League, tennis, padel and handball, among others. Access starts with the free package.
Every channel, every target group
The Database holds media usage by sport, competition, generation and country. New survey waves are added twice a week.