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Information channels for the UEFA Champions League in a target group comparison
The survey contrasts Champions League information channels across three audience segments — casual fans, regular followers and active Paramount+ users.
The survey contrasts Champions League information channels across three audience segments — casual fans, regular followers and active Paramount+ users.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2026 - 07/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=932 people interested in the UEFA Champions League (top 2 on 4-point scale), of which n=706 regular Champions League followers, n=182 active Paramount+ users
Question
Question
Which of the following media and channels do you use to get information about the UEFA Champions League? (multiple answers possible; aided answers)