Insights Explorer/Sport · Industry · Market · Topic

    Find the figure
    that answers your question.

    The ONE8Y Database contains more than 8,000 statistics from our own primary research — tagged by 108 sports, 26 industries, 76 markets and 31 topics. Two new survey waves are added every week. This is your starting point — whether you come from a sport, from your industry or from a specific market.

    8,000+ statistics108 sports26 industries76 markets
    Entry 01 · Sport

    Deep dives by sport.

    Ten sports with their own overview page — key findings, methodology and the most important analyses in the database. The rest of the data can be reached via the filters.

    Basketball681statistics Handball615statistics Ice hockey424statistics Cycling404statistics Volleyball396statistics Golf373statistics Tennis363statistics Motorsport301statistics American Football252statistics Padel6statistics

    More sports in the database:

    Football 3488 Women's football 234 Athletics 192 Table tennis 177 Esports 174 Winter sports 121 Triathlon 115 Olympic Games 99 Formula 1 98 Alpine skiing 89 Boxing 85 Swimming 64 Biathlon 60 Equestrian 53 Rugby 63 Badminton 62 Sailing 46 Climbing 41 MMA 36 Darts 27

    108 sports in total — from football to darts. With 3,488 statistics, football accounts for 43 percent of the database; the remaining 57 percent is spread across all other sports.

    Entry 02 · Industry

    Data by industry.

    Anyone evaluating sponsorship rarely starts with the sport — they start with their own industry. Here you'll find all analyses relevant to your business: brand perception, purchasing behaviour, brand fit and competitive environment.

    Apparel 660 Media 611 Technology 557 Beverages 541 Retail 482 Sporting goods 476 Food 459 Finance 451 Travel/ tourism 448 Insurance 369 Business services 368 Telecommunications 358 Healthcare 304 Entertainment 266

    More industries:

    Engineering/ construction 204 Real estate 188 Logistics/ delivery 159 Manufacturing 130 Organisations 105 Education 91 Luxury 51 Aerospace 42
    Entry 03 · Market

    Data by market.

    Sponsorship decisions don't stop at national borders. The ONE8Y Database surveys in 76 markets — with identical methodology, so country comparisons are reliable.

    Germany 6487 USA 327 England 327 France 318 Spain 283 Italy 272 Austria 96 Switzerland 81 China 79 Netherlands 71 Brazil 65 Belgium 46 Portugal 42 Denmark 41 Japan 20 Australia 17
    Entry 04 · Topic

    Data by topic.

    Across all sports and markets: the questions surveyed systematically in the database.

    Sponsorship Awareness Interest Fandom Image Consumption Willingness to pay Purchase intent Likeability Sustainability Membership Events Leagues Clubs Diversity Gaming
    Database
    8,000+
    statistics · 5 m data points
    Research
    2× per week
    own survey waves · CAWI · representative
    Own share
    90%
    Primary research instead of secondary sources
    Dimensions
    4
    Sport · Industry · Market · Topic

    Your question. Our data. 30 minutes.

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    ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden

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