Industry/Finance · own primary research

    Finance
    in sponsorship.
    Measured.

    Anyone evaluating sponsorship rarely starts with the sport — they start with their own industry. The ONE8Y Database measures how the finance industry is perceived in sport: sponsorship impact, brand awareness, willingness to pay and brand fit — across all sports and over time.

    Own researchRepresentativeFilterable by marketExpanded weekly
    In the database · as of September 2026
    451analyses related to the industry
    View all analyses →
    From the latest survey

    What the data shows.

    57%in Germanyhave noticed crypto and trading platforms as sports sponsors
    55%in the USAbut with far greater brand variety
    42%of US respondentsrecall several brands — in Germany only 28%

    Crypto and trading sponsorship is noticed to a similar degree in both markets — but in the USA as a category, in Germany as a single brand.

    Source & methodologyONE8Y Database, June 2026. Total n = 2,680 sports enthusiasts (top 2 on a 4-point scale), of which n = 1,252 in Germany and n = 1,428 in the USA. Question: “Have you ever noticed crypto/trading platforms appearing as sponsors in sport?”
    Section 01

    Sponsorship impact

    194 analyses in which the finance industry is measured — across all sports.

    Section 02

    Brands & awareness

    7 analyses in which the finance industry is measured — across all sports.

    Section 03

    Target groups & profiles

    7 analyses in which the finance industry is measured — across all sports.

    Section 04

    Further analyses

    11 analyses in which the finance industry is measured — across all sports.

    More ways in

    Other industries and sports.

    The ONE8Y Database is tagged by 26 industries, 108 sports, up to 70 markets and 31 topics.

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    ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden

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