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Awareness of the term “NeoBroker” among selected target groups



Source

Source


ONE8Y

Survey period

Survey period


06/20/2025 - 06/23/2025

Survey country

Survey country


Germany

Sample

Sample


n=2,516 total population surveyed, compared with n=1,928 people interested in sports (top 2 on a 4-point scale), n=664 Gen Z, n=474 best agers 55+ and n=358 top earners (>€4,500*)

Question

Question


Have you ever heard of so-called “neo-brokers”?

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