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Awareness of the term “NeoBroker” among selected target groups
The survey contrasts neo-broker awareness across five segments — Top-Earners and sports-interested audiences vs. Best Agers 55+.
The survey contrasts neo-broker awareness across five segments — Top-Earners and sports-interested audiences vs. Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,516 total population surveyed, compared with n=1,928 people interested in sports (top 2 on a 4-point scale), n=664 Gen Z, n=474 best agers 55+ and n=358 top earners (>€4,500*)
Question
Question
Have you ever heard of so-called “neo-brokers”?