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Awareness and usage of Bitpanda for stock trading in a target group comparison


The survey compares Bitpanda awareness and active usage across five segments — Gen Z, Best Agers 55+, top-earners and sports-interested audiences.
The survey compares Bitpanda awareness and active usage across five segments — Gen Z, Best Agers 55+, top-earners and sports-interested audiences.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


06/20/2025 - 06/23/2025

Survey country

Survey country


Germany

Sample

Sample


n=2,516 total population surveyed, compared with n=1,928 people interested in sports (top 2 on a 4-point scale), n=664 Gen Z, n=474 best agers 55+ and n=358 top earners (>€4,500*)

Question

Question


Which of the following providers of securities and crypto platforms are you familiar with—even if only by name?; You have indicated that you are familiar with Bitpanda. Do you currently use Bitpanda to trade securities, ETFs, cryptocurrencies, or other forms of investment?

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