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Impact of soccer sponsorship on willingness to use Bitpanda in a target group comparison
The survey measures how soccer sponsorship shifts Bitpanda usage intent across Sports Fans, Gen Z, Best Agers and brand-aware respondents.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/18/2026 - 05/19/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,968 people interested in soccer (top 2 on 4-point scale), of which n=442 Gen Z members, n=466 Best Agers, and n=1,256 people who know Bitpanda
Question
Question
Would you be more likely to try out or use Bitpanda if the brand were visible as a sponsor in soccer?