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Attractiveness of the Bundesliga as a sponsorship platform for digital financial service providers in a target group comparison

Source
Source
ONE8Y
Survey period
Survey period
05/18/2026 - 05/19/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,968 people interested in soccer (top 2 on 4-point scale), of which n=442 Gen Z members, n=466 Best Agers, and n=512 Bitpanda users
Question
Question
How attractive do you find the Bundesliga as an advertising and sponsorship platform for digital financial service providers like Bitpanda?