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Fit of neo brokers as sponsors in soccer in a target group comparison
The survey contrasts neo-broker sponsor fit in soccer across Gen Z, Best Agers, and Bitpanda users — revealing sharp generational divides.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/18/2026 - 05/19/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,968 people interested in soccer (top 2 on 4-point scale), of which n=442 Gen Z members, n=466 Best Agers, and n=512 Bitpanda users
Question
Question
How well do you think NeoBroker like Bitpanda fit as sponsors or partners for soccer clubs?