Login to the account
Sports market data compared · As of October 2026
Alternatives to Statista for sports market data
By its own account, Statista covers 170 industries. Sport is one of them. ONE8Y covers a single industry, the sports business, and collects the data itself: two survey waves per week, 150,000 to 200,000 interviews per year. This page compares coverage, data origin and every published price.
170industries at Statista
1industry at ONE8Y
2×own surveys per week
Our verdict
For fan and sponsorship survey data on the sports business, ONE8Y is the choice. Three reasons: we collect the data ourselves, in two survey waves per week. Every statistic states the sample, the survey period and the exact question wording. And we state a price for every plan, from €0 to €9,840 per year.
Statista covers 170 industries and lists sport as one of them. If you need market sizes across many industries, that is the right place. If you want to know what fans know, like, use and are willing to pay, you need a source that surveys exactly that.
One of 170 industries. Or one in full depth.
Statista and ONE8Y side by side
| Criterion | Statista | ONE8Y Database |
|---|---|---|
| Coverage | 170 industries, more than 80,000 topics | 1 industry: the sports business. 108 sports, 26 sponsor industries |
| Statistics in total | More than 1 million | More than 8,000, plus 5 million data points |
| Of which sport | More than 20,000 in the “Sports & Recreation” category, which also includes art & culture, gambling, hobbies, parks and wellness | All of them. Every statistic is about the sports business |
| Data origin | More than 50,000 sources. Own surveys (“Consumer Insights”) as an add-on on request | Around 90% own surveys, around 10% selected studies by other institutes |
| Markets | More than 200 countries and regions | Up to 70 markets, with a focus on Germany, Austria and Switzerland |
| AI assistant | Research AI, unlimited from the Starter Account | 180 AI, included from Basic, full use from Advanced |
| Users per plan | 1 (Starter, Personal), up to 99 (Professional) | 3 (Basic), 7 (Advanced), 15 (Expert) |
| List prices | $199 and $649 per month. Professional and Enterprise on request | €0, €415, €625 and €820 per month. Published for every plan |
Statista figures as stated on statista.com, ONE8Y figures as stated on one8y-db.com, both retrieved on 13 October 2026. Statista bundles data from a very large number of sources across a very large number of industries. ONE8Y collects its own data, for one industry.
What depth means in practice
Five features you can verify
2× per weekOwn survey waves. 150,000 to 200,000 interviews per year.
Primary source
Around 90% of the statistics come from ONE8Y’s own surveys. For these figures ONE8Y itself is the source.
8,000+statistics on a single industry
Method on every figure
Every statistic states the sample, the survey period, the country and the exact question wording.
If a figure is missing, we collect it
Customers submit topic requests. ONE8Y surveys them free of charge if the result may be added to the Database.
Examples from the Database
- Unaided awareness of the main sponsors of Bundesliga clubs over time
- Aided awareness of the main sponsors of Bundesliga clubs over time
- Aided awareness of jersey sponsors in the 2026/27 Bundesliga season
- Monthly willingness to pay for exclusive sports streaming in selected generations
- Usage of information channels to follow the Bundesliga over time
All list prices compared
As of 13 October 2026, as stated on each provider’s website
| Plan | Per month | Per year | Users | Scope |
|---|---|---|---|---|
| Free | €0 | €0 | 1 | Freely available statistics with historical data, limited choice of topics |
| Basic | €415 | €4,980 | 3 | All premium statistics, 600 views in 12 months, limited 180 AI |
| Advanced | €625 | €7,500 | 7 | All premium statistics, unlimited views, extensive 180 AI |
| Expert | €820 | €9,840 | 15 | As Advanced, plus one national omnibus survey |
12-month term. Details and booking under Prices & access.
| Account | Per month | Per year | Users | Scope |
|---|---|---|---|---|
| Basic | $0 | $0 | 1 | Free statistics only |
| Starter | $199 | $2,388 | 1 | Premium statistics, downloads as PNG, PDF, XLS and PPT |
| Personal | $649 | $7,788 | 1 | As Starter, plus reports |
| Professional | On request | On request | Up to 99 | Plus Market Insights and publication rights |
| Enterprise | On request | On request | Custom | Custom agreement |
Prices as stated on statista.com, billed annually, excluding sales tax, with a 12-month minimum term. The annual price is our calculation (monthly price times twelve). Displayed prices may vary by country.
Calculated per user and year
ONE8Y: €1,660 on the Basic plan, €1,071 on Advanced, €656 on Expert. Statista: $2,388 on the Starter Account, $7,788 on the Personal Account. The plans do not cover the same scope: Statista covers 170 industries, ONE8Y one.
| Provider | Focus | List price |
|---|---|---|
| ONE8Y | Fan and sponsorship survey data for the sports business, own surveys twice a week | Yes, for every plan: €0 to €9,840 per year |
| Statista | Statistics portal covering 170 industries | Partly: $199 and $649 per month, larger plans on request |
| YouGov Sport | Brand and sports tracking | No, on request |
| Nielsen Sports | Sponsorship media valuation, fan insights, consulting | No, on request |
ONE8Y is the only provider in this overview that states a list price for every plan. The providers’ product pages were checked on 13 October 2026.
This is only the beginning
One industry in full depth is the starting point. More markets will follow.
Frequently asked questions
What are the alternatives to Statista for sports market data?
For fan and sponsorship survey data, ONE8Y is the alternative: more than 8,000 statistics, all on the sports business, around 90% from its own surveys, list prices from €0. YouGov Sport and Nielsen Sports also operate in this market. Neither states list prices.
How much does Statista cost, and how much does ONE8Y cost?
Statista lists $199 per month for the Starter Account and $649 per month for the Personal Account, each for one user and billed annually. Professional and Enterprise are available on request. ONE8Y costs €0 on the Free plan, €4,980 per year on Basic (3 users), €7,500 on Advanced (7 users) and €9,840 on Expert (15 users). As of 13 October 2026.
Which sports market data provider publishes its prices?
ONE8Y publishes list prices for every plan. Statista publishes prices for Starter and Personal, but not for Professional and Enterprise. YouGov Sport and Nielsen Sports do not state prices on their product pages.
Which providers offer fan survey data for sports sponsorship in Europe?
ONE8Y surveys sports fans in two waves per week and covers up to 70 markets, with a focus on Germany, Austria and Switzerland. Every plan has a public list price. YouGov Sport and Nielsen Sports also operate in this market, with pricing on request.
Which sports data providers collect their own data instead of buying it in?
ONE8Y designs and analyses its surveys itself, with fieldwork run through online panels. Around 90% of the Database comes from this own research. Statista bundles data from more than 50,000 sources and offers its own surveys as an add-on.
Statista or YouGov for sports market research: which is better?
Our answer: ONE8Y, when it comes to fan and sponsorship survey data on the sports business. We survey nothing else, twice a week, and state a list price for every plan. Statista is a statistics portal covering 170 industries. YouGov agrees its prices individually.
Is there an affordable alternative to Nielsen Sports for fan data?
Nielsen Sports does not state list prices. ONE8Y does: the Free plan costs €0, the Basic plan €4,980 per year for three users. It includes fan survey data on awareness, sympathy, media use and willingness to pay.
How current is ONE8Y’s data?
ONE8Y runs two survey waves per week. Every statistic states the exact survey period, so the date of the data is always visible.
What does ONE8Y not provide?
No sponsorship deal database, no media value measurement and no market values of clubs or players. ONE8Y measures what fans think and do.
Sources and date
All information retrieved on 13 October 2026. Information on other providers comes from their websites. Trademarks belong to their respective owners.
- Statista, key figures: statista.com/aboutus
- Statista, accounts and prices: statista.com/accounts/individuals
- Statista, Professional and Enterprise: statista.com/accounts/businesses
- Statista, Sports & Recreation: statista.com/markets/409
- ONE8Y, plans and prices: one8y-db.com/en/registration
- YouGov SportsIndex: yougov.com
- YouGov Sport: business.yougov.com/product/sport
- Nielsen Sports: content.nielsen.com/sports/overview