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Usage of Information channels to follow the Bundesliga over time
The dataset tracks which information channels soccer fans in Germany use to follow Bundesliga news when not watching matches live. Two measurement points are compared: April 2025 and May 2026.
BILD & SportBILD leads across both waves, rising from 56% to 60%. Sport1 holds steady at 42% in both periods, while Kicker moves from 37% to 38%. Sky Sport News registers 32% in April 2025 and 34% in May 2026. Among the digital-native platforms, ran.de shows a shift from 18% to 23%, and OneFootball moves from 12% to 15%. The share of respondents selecting "Other" channels edges down from 11% to 10%. The proportion giving no indication drops from 7% to 4% between the two waves.
Source
Source
ONE8Y
Survey period
Survey period
04/09/2025 - 05/16/2026
Survey country
Survey country
Germany
Sample
Sample
Total n=2,690 people interested in soccer (top 2 on 4-point scale), on 04/09/2025 (n=725) and on 05/16/2026 (n=1,968)
Question
Question
Where do you get information about Bundesliga soccer news if you don't watch the matches live?