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Monthly willingness to pay for exclusive sports streaming in selected generations
The survey breaks down willingness to pay for sports streaming across Gen Z, Gen Y and Gen X — from under €5 to €20 or more per month.
The survey breaks down willingness to pay for sports streaming across Gen Z, Gen Y and Gen X — from under €5 to €20 or more per month.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=882 people interested in sports (top 2 on 4-point scale), including n=250 Gen Z, n=330 Gen Y and n=248 Gen X
Question
Question
What monthly fee do you consider appropriate for access to exclusive sports streaming content? (aided answers)