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Selected media channels for tennis consumption in a generational comparison
The survey contrasts tennis media consumption across generations — from TV-first Best Agers 55+ to social media and streaming-led Gen Z.
The survey contrasts tennis media consumption across generations — from TV-first Best Agers 55+ to social media and streaming-led Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/21/2024 - 06/23/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,096 people interested in tennis (top 2 on 4-point scale), compared to n=180 Gen Z and n=220 Best Ager 55+
Question
Question
Which channels do you mainly use to watch tennis? (multiple answers possible; aided answers)