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Planned platform activity around the 2026 FIFA World Cup in a generational comparison
The survey contrasts platform activity plans for the 2026 FIFA World Cup across generations — TikTok and Instagram dominate Gen Z, Facebook and YouTube lead Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)
Question
Question
On which platforms will you be active around the FIFA World Cup? (multiple answers possible; aided answers)