Influence of selected forms of advertising on purchasing behavior in a target group comparison

Source

ONE8Y

Survey period

07/22/2025 - 07/24/2025

Survey country

Germany

Sample

n=2,536 total population surveyed, with n=1,958 people interested in sports (top 2 on 4-point scale), n=660 Gen Z and n=472 Best Agers 55+

Question

In your opinion, how strongly do billboard advertising, television advertising, radio advertising, and social media advertising influence your purchasing behavior in general?

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Influence of selected forms of advertising on purchasing behavior in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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