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Influence of selected forms of advertising on purchasing behavior in a target group comparison
The survey contrasts how social media, TV, billboard and radio advertising drive purchase intent across Gen Z, Best Agers and sports fans.
The survey contrasts how social media, TV, billboard and radio advertising drive purchase intent across Gen Z, Best Agers and sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/22/2025 - 07/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,536 total population surveyed, with n=1,958 people interested in sports (top 2 on 4-point scale), n=660 Gen Z and n=472 Best Agers 55+
Question
Question
In your opinion, how strongly do billboard advertising, television advertising, radio advertising, and social media advertising influence your purchasing behavior in general?