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Effective purchase channels for impulse purchases in a target group comparison
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/01/2026 - 09/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,435 total population surveyed who used a channel for impulse purchases, of which n=1,099 people interested in sports (top 2 on 4-point scale)
Question
Question
And which of these channels is most likely to tempt you into an impulse purchase?