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Speed of purchase after a trigger in a target group comparison
The survey compares purchase speed after a trigger between the total population and sports-interested consumers — from impulse buys to deferred decisions.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/01/2026 - 09/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,506 total population surveyed who use shopping apps, of which n=1,165 people interested in sports (top 2 on 4-point scale)
Question
Question
How quickly do you typically buy after such a trigger?