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Importance of sports relevance for advertising acceptance in a country comparison
The survey compares how sport-contextual ad acceptance differs across Germany, Netherlands, Spain and France — from strong rejection to strong agreement.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/24/2026 - 04/25/2026
Survey country
Survey country
Germany, Netherlands, Spain, France
Sample
Sample
Total n=4,860 people interested in sports (top 2 on 4-point scale, with n=1,228 from Germany, n=848 from the Netherlands, n=1,462 from Spain and n=1,322 from France
Question
Question
Please evaluate the following statement: I accept advertising that is topically related to sport more than advertising unrelated to sport.