Agreement with statements about brand impact in an age group comparison

ONE8Y

05/15/2026 - 05/17/2026

Germany

n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.

To what extent do you agree with the following statements: ‘I find brands that I’m familiar with from advertising more appealing than brands that don’t advertise.’ / ‘I trust a company more if it appears regularly in advertisements.’ / ‘I’m willing to pay a little more for a product from a well-known, well-advertised brand.’ / 'I actively recommend brands whose advertising has convinced me to my friends and family.'