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Purchase behavior by league affiliation
The survey contrasts purchase behavior and sponsor advocacy across single-league fans and multi-league fans — from 1st to 2nd Bundesliga.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
04/28/2026 - 04/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=560 1.Bundesliga fans only, with n=140 2.Bundesliga fans only and n=1,006 fans of both leagues
Question
Question
Have you ever deliberately bought a product or chosen a service because the brand sponsors your favorite soccer club?; Please rate the following statements: When choosing between two equivalent products, I take the one from the sponsor of my favorite soccer club.; I am willing to pay a little more for a product from a sponsor of my favorite soccer club.; I actively recommend sponsor brands of my favorite soccer club within my circle of friends and family.