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Sales impact of professional soccer sponsoring: purchase willingness and price acceptance
The survey quantifies how soccer sponsoring converts into active purchase behavior and brand preference — from price premium tolerance to future openness.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/28/2026 - 04/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,140 people interested in soccer (top 2 on 4-point scale)
Question
Question
Please indicate whether you agree or disagree with the following statement: I am willing to pay a little more for a product if the brand supports my favorite sport.; If price and quality are comparable, I prefer brands that sponsor my favorite sport.; Have you ever deliberately bought a product… because the brand sponsored a sports club / sports event?; If price and quality are comparable, I prefer brands that sponsor my favorite sport.