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Single-club focus: Reach potential and sales risk
The survey quantifies how single-club sponsoring generates loyalty risk and rival avoidance behaviour across the multi-club Bundesliga audience.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/28/2026 - 04/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,824 people interested in soccer (top 2 on 4-point scale)
Question
Question
Please rate the following statements: I deliberately do NOT buy from brands that sponsor a rival or hated club.; I would be less likely to cancel an existing contract (e.g. electricity, insurance) if the provider sponsors my favorite soccer club.; Besides your favorite soccer club, are you also interested in another Fußball-Bundesliga club?