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Impact of sponsorship on customer retention in a league comparison
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=344 1st league fans only, n=64 2nd league fans only and n=1,058 fans of both leagues
Question
Question
To what extent do you agree with the following statement: 'I would be less likely to cancel an existing contract (e.g., electricity, insurance) if the provider sponsors my favorite soccer team.'