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Potential for future sponsor purchases among previous non-buyers
The survey quantifies how open non-buyers are to future sponsor purchases when both fit aligns — split across four response tiers.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=562 previous non-buyers
Question
Question
Could you imagine preferring a sponsor's product or service in the future if both the sponsorship and the offering were a good fit? (non-buyers only)