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Impact of selected push notification content on app opening in a target group comparison
The survey compares which push notification types drive app opens across the total population vs. sports-interested users — from discount codes to prize draws.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/01/2026 - 09/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,506 total population surveyed who use shopping apps, of which n=1,165 people interested in sports (top 2 on 4-point scale)
Question
Question
What kind of push notification content is most likely to get you to open the app? (multiple answers possible; aided answers)