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Perception of offers and promotions by hardware stores according to sources in selected target groups
The survey contrasts how hardware store promotions reach Gen Z versus Best Agers 55+ — from social media and print to radio and poster advertising.
The survey contrasts how hardware store promotions reach Gen Z versus Best Agers 55+ — from social media and print to radio and poster advertising.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,008 people interested in sports (top 2 on 4-point scale), of which n=612 and n=566 Best Ager
Question
Question
Through which channels do you most often find out about offers or promotions from hardware stores?