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Alternatives to social media for staying in contact with sports brands and clubs in an age comparison
The survey contrasts preferred social media alternatives across age groups — from Discord and in-game experiences among 16–34s to TV among 55+.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,252 people interested in sport (top 2 on a 4-point scale), of which n=166 sport-interested people aged 16-24, n=338 sport-interested people aged 25-34, n=322 sport-interested people aged 35-44, n=264 sport-interested people aged 45-54, n=162 sport-interested people aged 55+
Question
Question
Which alternatives to social media would work best for you to stay in contact with sports brands or clubs? (multiple answers possible; aided answers)