Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Alternatives to social media for staying in contact with sports brands and clubs in an age comparison
The survey contrasts preferred social media alternatives across age groups — from Discord and in-game experiences among 16–34s to TV among 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,252 people interested in sport (top 2 on a 4-point scale), of which n=166 sport-interested people aged 16-24, n=338 sport-interested people aged 25-34, n=322 sport-interested people aged 35-44, n=264 sport-interested people aged 45-54, n=162 sport-interested people aged 55+
Question
Question
Which alternatives to social media would work best for you to stay in contact with sports brands or clubs? (multiple answers possible; aided answers)