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Suitable alternatives to social media for brand contact in a target group comparison
The survey contrasts which social media alternatives resonate across Heavy Users, Sports-brand Loyals and Commerce-affine fans — from WhatsApp to Discord.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,252 people interested in sports (top 2 on 4-point scale), of which n=328 (heavy users), n=790 (sports-brand loyals) and n=554 (commerce-affine)
Question
Question
Which alternatives to social media would work best for you to stay in contact with sports brands or clubs? (multiple answers possible; aided answers)