Willingness to use a brand app for exclusive content in a target group comparison

The survey compares brand-app willingness across Heavy Users, Sports-brand Loyals and Commerce-affine segments against the total sports-interested population.

PREMIUM

Source

ONE8Y

Survey period

06/02/2026 - 06/03/2026

Survey country

Germany

Sample

n=1,252 people interested in sports (top 2 on 4-point scale), of which n=456 (heavy users), n=898 (sports-brand loyals) and n=684 (commerce-affine)

Question

Would you follow a brand in a dedicated app if it offered exclusive content there?

More Statistics

Willingness to follow brands in their own apps in an age comparison view
Consumption frequency of selected social media content in a target group comparison view
Regularly used social media platforms by age view
Consumption frequency of selected social media content in a country comparison view
Impact of a club's or brand's social media withdrawal on brand attachment by age view

Database statistics

To access free or premium statistics, you need one of our packages:

Choose your package now

Willingness to use a brand app for exclusive content in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

CONFIRM UPGRADE

BASIC PACKAGE

The advantages of the One8y Database

SUBSCRIBE TO NEWSLETTER - FIND THE LATEST INSIGHTS IN YOUR INBOX.