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Consumption frequency of selected social media content in a target group comparison
The survey compares social media content consumption across Heavy Users, Sports-brand loyals and Commerce-affine — from music to gaming and beauty.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,166 people interested in sports (top 2 on 4-point scale) who are social media users, of which n=456 (heavy users), n=872 (sports-brand loyals) and n=682 (commerce-affine)
Question
Question
What type of content do you consume most frequently on social media? (multiple answers possible; aided answers)