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Most influential types of creators (influencers, athletes) on purchase decisions in a target group comparison
The survey differentiates how mid-size creators, micro-influencers and professional athletes drive purchase decisions across target groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=586 people interested in sports (top 2 on 4-point scale) who buy at least sometimes based on influencer/athlete recommendations, of which n=238 (heavy users), n=514 (sports-brand loyals) and n=496 (commerce-affine)
Question
Question
Which type of creator (influencer, athlete, etc.) influences your purchase decision the most?