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Purchase frequency driven by influencer and athlete recommendations in a country comparison
The survey compares how often consumers act on influencer and athlete recommendations — contrasting purchase behavior between Germany and the USA.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/10/2026
Survey country
Survey country
Germany, USA
Sample
Sample
Total n=2,680 people interested in sports (top 2 on 4-point scale) from Germany (n=1,252) and the USA (n=1,428)
Question
Question
How often do you buy a product because an influencer or athlete recommended it?