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Frequency of using social media to discover new content and products in a country comparison
The survey compares how frequently users in Germany and the USA turn to social media for content and product discovery — daily vs. weekly habits.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/10/2026
Survey country
Survey country
Germany
Sample
Sample
Total n=2,560 people interested in sports (top 2 on 4-point scale) who are social media users from Germany (n=1,166) and the United States (n=1,394)
Question
Question
How often do you use social media primarily to discover new content, trends or products?