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Regularly used social media platforms by age
The survey breaks down how social media platform usage among sports fans differs across age groups — from Gen Z on TikTok and Snapchat to 55+ on Facebook.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,166 people interested in sports (top 2 on 4-point scale) who are social media users, of which n=164 (16–24 yrs.), n=326 (25–34 yrs.), n=302 (35–44 yrs.), n=234 (45–54 yrs.) and n=140 (55+ yrs.)
Question
Question
Which platforms do you use regularly (at least several times a week)? (multiple answers possible; aided answers)