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Impact of a club's or brand's social media withdrawal on brand attachment by age
The survey differentiates how social media withdrawal affects brand attachment across age groups — from Gen Z to 55+ fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,252 people interested in sports (top 2 on 4-point scale), of which n=166 (16–24 yrs.), n=338 (25–34 yrs.), n=322 (35–44 yrs.), n=264 (45–54 yrs.) and n=162 (55+ yrs.)
Question
Question
Imagine your favorite sports club or favorite brand were suddenly no longer on TikTok, Facebook or Instagram. How would this affect your connection to this brand?