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Identification with the favorite sports club by age
The survey differentiates how club identification intensity varies across age groups — from Gen Z to the 55+ cohort.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,252 people interested in sports (top 2 on 4-point scale), of which n=166 (16–24 yrs.), n=338 (25–34 yrs.), n=322 (35–44 yrs.), n=264 (45–54 yrs.) and n=162 (55+ yrs.)
Question
Question
How strongly do you identify with your favorite sports club?