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Preferred channels for following one's favorite sports club or athlete by age
The survey breaks down how sports fans follow clubs and athletes by channel — from TV and YouTube to Discord and Twitch across age groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,090 people interested in sports (top 2 on 4-point scale) who have a favorite sports club, of whom n=156 (ages 16–24), n=300 (ages 25–34), n=286 (ages 35–44), n=222 (ages 45–54), and n=126 (ages 55+)
Question
Question
Through which channels do you follow your favorite sports club or athlete? (multiple answers possible; aided answers)