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Product purchases driven by social media content in a country comparison
The survey compares how social media drives product purchases differently in Germany vs. USA — from passive influence to repeat buying behavior.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/10/2026
Survey country
Survey country
Germany, USA
Sample
Sample
Total n=2,644 people interested in sports (top 2 on 4-point scale) from Germany (n=1,250) and the USA (n=1,394)
Question
Question
In the last 3 months, have you bought a product because you saw it on social media?