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Channels with the greatest influence on brand choice in a target group comparison
The survey contrasts brand-purchase influence across Heavy Users, Sports-brand loyals and Commerce-affine — from social media to classic advertising.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,252 people interested in sports (top 2 on 4-point scale), of which n=456 (heavy users), n=898 (sports-brand loyals) and n=684 (commerce-affine)
Question
Question
Which channel / type has the greatest influence today on which brands you buy or like?