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Willingness to use gaming collaborations of sports clubs in a target group comparison
The survey compares gaming collaboration acceptance across sports fan segments — Heavy Users, Sports-brand Loyals and Commerce-affine audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=680 people interested in sports (top 2 on 4-point scale) and gaming-affines, of which n=296 (heavy users), n=542 (sports-brand loyalists) and n=458 (commerce-affine)
Question
Question
Would you use gaming collaborations of sports clubs to follow a brand (e.g. own teams in EA FC, Fortnite events)?