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Awareness and information sources of the VW GOAL special editions
The survey breaks down VW GOAL special edition awareness and how TV, social media, dealers and sports advertising compare as discovery channels.
The survey breaks down VW GOAL special edition awareness and how TV, social media, dealers and sports advertising compare as discovery channels.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,120 people interested in sport (top 2 on 4-point scale), of which n=490 are familiar with the VW GOAL special models
Question
Question
Have you ever heard of the VW GOAL special models, for example in advertising, at dealerships, or in the media?; From which sources did you learn about them?