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Impact of sports sponsorship on brand perception among respondents from the USA
The survey breaks down how sports sponsorship shapes brand perception — from trust and purchase intent to indifference .
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=3,266 people interested in sports (top 2 on 4-point scale), with n=1,810 men, n=1,450 women, n=784 Gen Z (up to 30 yrs.) and n=918 Best Ager (55+ yrs.)
Question
Question
If a brand sponsors a team or event I care about, I …